Redesign an existing business website

A better website redesign starts with what no longer fits.

Replacing an old website can be sensible. So can fixing a particular problem and keeping the site you already have. Webmanship reviews what customers need now before recommending a focused repair, Foundation replacement, or more individual Custom Website.

No automatic rebuild · existing URLs considered · scope agreed before payment

Ask about a redesign

Recognize the actual failure

Four reasons a redesign may be worth discussing.

A visual refresh may solve a presentation problem, but recurring structural problems need a different approach. Age alone is not enough evidence.

The business has outgrown its pages

Customers struggle to identify the current services, locations or contact path because the site still describes an earlier version of the business.

The layout keeps failing on phones

Important information or controls are difficult to use at normal mobile widths, and the problem repeats across pages rather than living in one fixable component.

Changing the site is risky

The current implementation is no longer maintainable, reliable access is missing, or small edits repeatedly break other parts of the site.

The customer journey needs new structure

A changed business model, service catalog, audience or required interaction makes the existing navigation and page hierarchy a poor fit.

Choose the appropriate scope

Three possible paths, not three mandatory upgrades.

The aim is to solve the present business problem without making the project larger than necessary. A site that only needs a trustworthy contact form does not automatically need a new brand or a custom application.

Read the repair-versus-redesign decision guide

Our service recommendation

What the diagnosis can lead to.

Focused repair

When the existing foundation still works

If one form, a mobile navigation problem or outdated content is the main obstacle, a Website Rescue may preserve the current site with a smaller, agreed scope.

Explore Website Rescue →

Website Foundation replacement

$249 one-time for a straightforward site

A first site or manageable replacement can fit Foundation when the business needs a clear public presence, not a new bespoke visual system. Scope is up to five standard public pages, or an agreed equivalent one-page site.

Explore Website Foundation →

Custom Website redesign

From $749, scope agreed in writing

For meaningful information-architecture changes, a distinct visual direction, or selected interactive work that would not honestly fit Foundation. Pages, features, revisions and price are agreed before work begins.

Compare Custom Website scope →

Protect the useful parts

A redesign is also a migration decision.

Changing the surface is only half the job. A sensible launch checks what must survive, what should change, and what requires further investigation.

Useful pages and search destinations

List important existing URLs and incoming links. Plan where they should lead after launch; do not casually replace every old address with a homepage redirect.

Business details and contact actions

Recheck phone numbers, hours, service descriptions, coverage, forms and booking destinations against the current business rather than carrying stale text forward.

Accounts and operational control

Confirm access to domain registration, hosting, analytics, existing form destinations, content, images and relevant credentials before promising a migration.

Working parts worth keeping

Retain useful assets, customer expectations and integrations when practical. A redesign does not need to destroy what customers already understand.

Before you budget

What should the owner prepare?

Start with the current website address, the specific pages or actions causing trouble, and the changes to the business since the site was built. If possible, identify who controls the domain, hosting and form inboxes. Do not send passwords through the public enquiry form.

We can then discuss what must be preserved, which materials are needed, what would be in scope, and what outside costs may remain. No project start date or search ranking is guaranteed before the necessary facts are checked.

Compare repair, Foundation and Custom scope Explore the fictional Foundation and Custom demos

Bring the existing site

Describe what stopped working. We'll recommend the smallest sensible change.

Request a website review